CRM Specialist - PageGroup SSC

Perfil buscado (Hombre/Mujer) Analysis tasks • Own the detailed weekly reporting on e-mails´ key KPIs (open rates, click-throughs, conversion rates, unsubscribes etc). Critically review and understand changes in customer behaviour and provide recommendations and action plans with a clear strategy based on findings • Own the detailed weekly reporting on database figures and percentages and advise about fluctuations. • Manage communications with Global CRM Analysis Team and other regional analysts to find synergies and work as one team • Build the conversion channel reporting and provide insights on a weekly basis (conversions, leads, revenue, campaigns effectiveness, etc.) • Continued e-mail database analysis to identify potential efficient segments and provide insights to the team • Implement test & learn strategies to maximize the effectiveness of e-mails and segmentation and provide insights, ensuring that CRM programme drives increased levels of quality candidates and clients for all areas of the EU business • Use SQL/ Excel / PowerBI to develop and maintain regular reports on the response from all campaign activity. • Update monthly and weekly reports and PPTs to update leadership Development tasks • Technical support for CRM development tools at global, regional, and local levels. • Write or modify simple HTML and AmpScript pieces. • Creation of emails in SFMC and Pardot during peak campaign periods. • Occasional creation of forms in Pardot. • Manage the creation of assigned emails and forms through Asana. • Adjust configurations in email templates and forms. • Amend lifecycle processes. • Apply approved changes requested by the technical lead, such as banners, copy, CTAs, links, subject lines, etc. • Email template improvements led by the technical lead. • Segmentation logic for ad-hoc campaigns. • Implement tests for new products and postal codes. • Create PowerPoint presentations and attend meetings to support CRM executives and the Tech Lead. • CRM Specialist|PageGroup SSC • Collaborative Communication & attitude: outstanding communication abilities, excelling in collaborative roles, and guiding through impactful influence. Capability to communicate ideas effectively in a straightforward manner. You would define yourself as a team player. • Strong CRM & Tool expertise: demonstrated success in CRM, with expertise in tools (ideally Salesforce Marketing Cloud) and driving revenue through CRM activities - good knowledge of automation, personalization, segmentation & CRM best practices and strategies. • Data-Driven Decision Making: Strong analytical capacities, converting data findings into effective strategic initiatives - particularly adept in A/B Testing and motivated to dive in data independently. • Ability to adjust to changes: show adaptability and resilience in rapidly changing environments. Problem solving mindset and a positive can do attitude keeping a good work environment. • Capability to organize tasks effectively: demonstrated through the efficient coordination of tasks, meticulous planning, and attention to detail. • Excellent level in English and Spanish is mandatory and another EU language is a plus. PageGroup SSC • Experience in a multinational environment (+40 nationalities in the SSC) • Competitive compensation and benefits package in Barcelona, various well-being activity options

Requisitos: SQL, PowerBI

Experiencia requerida: 3 años

Nivel de categoría requerido: Marketing

Empresa que solicita el puesto: Page personnel

Tipo de Contrato: Indefinido

Jornada laboral: Jornada completa

Fecha publicación: Hace 1 mes y 27 días Ubicación: Palma - Illes Balears (España) Área funcional: Informática y telecomunicaciones Sector empresa: Otros

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